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The importance of Made in Italy clothing in the world

A synonym for quality, history, elegance, tradition, culture, craftsmanship. It is what represents what revolves around made-in-Italyclothing. Italian productions, particularly sartorial ones, are known throughout the world and appreciated precisely as a distinctive symbol of value and class. Tricolor fashion remains, even today, a highly strategic sector for domestic sales and exports, with more than positive effects on GDP. Not to mention that it is a true socio-cultural phenomenon that has always attracted millions of visitors to the Peninsula each year, allowing them to combine shopping with visits to churches, museums and other places of historical interest and beyond. In the luxury sector, our country is second in the world in market share after China, as is the case in the leather shoes segment. Before the pandemic emergency froze the run of Italian menswear at the end of 2019, men’s fashion (which, in addition to woven and leather clothing, includes outerwear, shirts, ties) had surpassed 10 billion in turnover with a 6.6 percent growth over the previous year, according to a note by the Confindustria Moda Study Center for Sistema Moda Italia.

Made in Italy men’s clothing: characteristics and values

From the 1950s, when made-in-Italy products became established in the world thanks to the big fashion houses, especially under the push of movie stars, to the present day, the fashion market has undergone a great deal of evolution. However, in an ever-changing landscape,Italian clothing continues to be a global benchmark thanks to the timeless values it represents: design, prestige, creativity, attention to detail, and exclusivity. These are the founding values of the craftsmanship of the Belpaese that also characterize made-in-Italy clothing and make it so popular abroad. High level of fabrics and materials used in the collections, refined style, a link with tradition, but also innovation and research, maniacal attention to detail that can always make a difference, originality and the ability to last over time: these are just some of the characteristics that constitute an invisible thread that binds together brands that have made the history of luxury ready-to-wear even for men’s lines. Among the pillars of excellence in the luxury sector and, specifically, in the menswear segment we find the harmonious combination of aesthetics and practicality and the possibility of customizing the garment or accessory, addressing a customer who always likes to stand out with sobriety, but taste for details.

Fashion made in Italy: unique and unrepeatable garments

Anna Wintour, editor-in-chief of Vogue America, one of the most influential voices on fashion trends and market, significantly stated thatmade in Italy represents the future of our country. This seems even more true just by looking at the recovery of some markets, a trend that is already underway, although of course the recovery time cannot be immediate. Nationwide estimates for 2020-the global freeze year-for fashion, stand at an overall loss of 22 percent, with a significant impact on apparel (-32 percent) and footwear (-26 percent). However, by 2021, a 15 percent leap is expected for made-in-Italy fashion, especially in a strategic specialization branch such as leather goods and accessories, with a growth range of 16 percent to 18 percent. In such a scenario, the elements of craftsmanship and tailoring in menswear, enlivened by modern, comfortable styling, will continue to be the hallmarks sought after by menswear buyers. These are the ones that have been offered for four generations by Mandelli Milano, which offers collections suitable for both work and leisure time, always in the name of class and quality. Contact us here.

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